After nearly 20 years of exclusive distribution by Ky Luc Co., Ltd, the Yale Forklifts brand – USA has been fortunate to receive the trust and choice of customers / partners.
With the hope that customers/partners can recognize genuine products, as well as express the innovation that the brand is aiming for, Yale Forklifts Vietnam is pleased to announce the new Yale logo and brand name as follows:
YALE LIFT TRUCK TECHNOLOGIES – 2023 NEW LOGO AND BRAND NAME
NEW YALE LIFT TRUCK TECHNOLOGIES LOGO MEANING:
First element:
WORDMARK – Iconic “Yale” wordmark has evolved since its introduction in the 19th century and is defined to be confident and modern through its use of curves, and to depict forward motion through the slant of the lettering.
Second element:
LEGAL SUPERSCRIPT – The registered trademark superscript is an important part of the brand identity.
Third element:
SECONDARY TYPE – The “Lift Tuck Technologies” text reflects the brand focus: to develop and integrate technologies in and around the lift truck that push material handling operations forward.
Fourth element:
BOX Y SYMBOL – The “Box Y” symbol is made of arrows that not only indicate the movement of lift trucks and products, but also the brand’s role in advancing the industry and helping customers scale and grow.
The launch of a new identity logo and brand name at this time is part of a long-term development strategy to strengthen the position of one of the world’s leading brands. With this position, YALE LIFT TRUCK TECHNOLOGIES will continuously improve strongly in design, constantly improve the quality of products and services to bring outstanding value in quality as well as bring the brand closer to the Vietnamese market customers.
Through the above information, we hope that customers have somewhat understood the meaning that Yale wants to bring from the new brand logo, please contact Hotline: 0896.461.728 if you need more advice on lifting solutions which is suitable for each customer plant and warehouse application.
